The Art of BankingClient: Mercury 
Deliverables: Book design, Art direction
Contributing Illustrators: Braulio Amaudo, Noa Goffer, Maria Contreras
Problem:
In the world of business banking, where design tends to be functional and utilitarian, positioning Mercury as a sophisticated, artful luxury brand was a significant challenge. While most financial services focus on practicality, Mercury wanted to stand out by elevating its brand into something more refined and visually captivating. The goal was to create The Art of Banking, a visually striking coffee table book that not only communicated Mercury’s elegance and craftsmanship but also celebrated it as a luxury product.

Solution:
To bring this vision to life, we took a highly sensory, artistic approach, blending both art and science to create an immersive experience that positioned Mercury as a luxury brand—one that feels like a carefully crafted artifact in the timeline of great inventions. (Read More)

Beyond the sensory experience, we also emphasized Mercury’s place in the continuum of great inventions by taking an artistic approach to the balance between art and science. The Art of Banking became a celebration of innovation—portraying Mercury not only as a product but as an artifact in a timeline of the world’s most famous inventions. Just like the wheel, the printing press, or the light bulb, Mercury’s products are groundbreaking in their simplicity and elegance. By placing Mercury in the context of these monumental achievements, the book suggests that it’s not just a tool—it’s a pivotal moment in the evolution of business banking.

In the end, The Art of Banking isn’t just a brand book—it’s an ode to Mercury as a luxury product, a beautifully crafted artifact in the ongoing story of human innovation. Through its combination of sensory design and artistic vision, we’ve created something that celebrates both the art and science of banking in a way that feels timeless, refined, and undeniably unique.